Contagios content for modern brands
We’ve all heard it — content is king. But building a brand requires a lot more than making a bunch of stuff and posting it online. Creating an emotional connection, telling big stories that resonate and having a smart strategy is where we come in. We have the process dialed and because our ideators, directors, producers and editors work like a well-oiled machine, our big idea thinking gets applied to every, single video touchpoint that gets born into the world, naked and screaming. Our process is streamlined, nimble and super user-friendly.
STEP ONE:
Pick a Path
Brand Production
+ Connects consumers to the brand’s emotionally-led purpose in the world.
+ Typically shot in an expansive way, to allow for many other versions or assets to be created.
+ Left in the market longer with more support.
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OR
Product & Performance Production
+ Connects consumers with rational and functional aspects of the brand.
+ Shot to allow for rapid testing to find peak performance.
+ Stabilize and build towards best-performing angles.
+ Adapt and expand angles that are working into other channels.
develop a creative brief
STEP two:
Once you’ve chosen the type of production that makes the best sense, our brand strategist and creative director work with you to develop a creative brief that acts as a launch platform for powerful assets.
STEP THREE:
conceptual direction
presentation
Each idea will consist of a directional treatment or script, including key frame visuals.
+ Three ideas will be presented.
+ Ideas will be developed within a budget or presented in a range of budgets and solutions.
+ More than one idea can be selected for the next production pricing phase.
STEP four:
production requirements
and pricing
Based on the selected idea, pre-production will begin to finalize every aspect of the shoot, including casting, location scouting, crew and equipment finalization, and pricing — all customized to what we’re intent on capturing.
STEP five:
shoot, edit, deliver
In the final step, we shoot the video, edit, develop any necessary motion graphics or animation, mix and sweeten the sound, and color grade the picture to produce an unforgettable product.