We live to make something you'll love
Blink and everything changes. It’s a fickle landscape for brands these days, one where being relevant means everything. For an idea to resonate, it needs a shared sense of urgency, and a level of craft that makes it impossible to ignore. And that requires a collaborative relationship between client and creatives, serious production savvy, and creative and strategic firepower.
Common Good Studios is that happy intersection: a team of production-obsessed creatives, agency-experienced directors, and producers with the chops to create strategy-driven, visual storytelling from the ground up.
We’ve been producing the hell out of great work for over half a century. We’ve mastered the learning curves and got the battle scars, as well as plenty of acrylic trophy hardware to prove it. Whether it’s polished performances with color correction or quick content that leaves a lasting impression, we’ve got the chops to build brands and create life-long fans.
OUR AREAS OF SPECIALIZATION
01
Brand Campaigns
​
Time is money and we all know typical commercial production can take a lot of both. In our new-world model, commercial production is no longer reserved to the well-funded. Our nimble in-house team compresses the ideation and planning phases to make creative, quality content without the bloat and time requirements of days gone by.
02
Social
​
Social never sleeps and connecting to your audience in a way that’s always fresh, surprising and relevant is a must. With consumer interest heavily swaying toward video and social platforms optimizing their feeds to show more of it, video needs to be part of your social strategy. Not only is it what your audience wants, it’s more effective — with video ads trumping engagement and click-through rates of static ads.
03
Snackable Content
​
Dwindling attention spans and the need to have media dollars reach further have pushed the six-second spot into the spotlight. Simple, yet powerfully poignant, telling a story in 180 frames allows your audience to fill in the blanks and become more deeply ingrained with your brand. And snackable content is proving its value — generating recall effectiveness that outweighs traditional formats.
04
Brand Films
​
What does your brand live for, beyond making money? A brand film is an ultra-effective way of capturing the meaning and motivation behind your company, acting as a rallying cry for employees and likeminded consumers. Brand films capture your audience — rather than trying to sell them — by connecting them to your unique story emotionally through entertainment.
